West India Tobacco targets e-cigarette market
West India Tobacco Company (WITCO) plans to launch vaping products and is researching the use of cannabis to suit consumer needs and preferences.
According to the Trinidad Express, WITCO is a publicly traded company whose shares are traded on the Trinidad and Tobago Stock Exchange and has more than 3,000 shareholders. The company is part of British American Tobacco , one of the world’s most international businesses, with brands sold in more than 200 markets around the world.
WITCO was founded in 1904 by Mr. John Phillips, founder of the tobacco industry in Trinidad and Tobago. The company currently offers 26 brands and 166 stock keeping units (SKUs) in its local market in Trinidad and Tobago and in the 16 Caribbean Community member countries and the United Nations in the Caribbean. These countries include: Antigua and Barbuda, Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Haiti, Jamaica, Montserrat, Saint Lucia, Saint Kitts and Nevis, Saint Vincent and the Grena Dins, Suriname, Bermuda, British Virgin Islands and Cayman Islands.
WITCO’s mission is to maintain its market leadership and become the number one manufacturing center in the Caribbean. The company supplies its products to approximately 7,000 points of sale across Trinidad and Tobago through third-party distribution. The company’s local product portfolio consists of four key brands, Dunhill, DuMaurier, Broadway and Mt. d’or, with a total of 17 SKUs.
According to reports, WITCO is considering launching e-cigarette products to meet consumer demand for safer and more convenient vaping methods. The company is also studying marijuana use to understand its impact on the tobacco market.
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