According to foreign reports, the European Independent Vaping Alliance (IEVA) stated that 700,000 people in the EU die from smoking every year, and one in every two smokers dies 14 years early. Switching to e-cigarettes has helped millions of smokers around the world significantly reduce the risks to their health. The principles of harm reduction work, and millions of smokers can benefit from them. But to really change society, smokers need facts: and that starts with healthcare professionals.

IEVA President Dustin Dahlmann noted that health professionals have a responsibility to provide people who want to quit smoking with the facts about harm reduction. He said UK health policy should be a shining example for all policymakers. The UK government recommends that vaping is at least 95% less harmful than smoking. 99.5% lower risk of cancer.

Dahlmann also said that variety in flavors is one of the most important reasons why smokers switch to vaping and why vapers quit smoking. He warned that a ban on flavors would remove one of the main advantages of e-cigarettes over tobacco cigarettes – improved taste.

The European Parliament recently recognized e-cigarettes as a tool to help some smokers quit and plans to do more to assess the risks of vaping in relation to smoking in the future. IEVA calls on the EU to take an evidence-based approach rather than hinder harm reduction efforts by banning most products on the market today.

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