According to the “China E-cigarette Liquid Market Analysis and Forecast Report (2021-2025)”, the scale of China’s e-cigarette liquid market will be 56 billion yuan in 2020, and it is expected to reach 174 billion yuan in 2025, with a compound annual growth rate of 25.4%. . The report pointed out that China’s e-cigarette liquid industry will maintain steady growth in the next few years, and its market size will gradually increase.
E-cigarette liquid is the main component of electronic cigarettes, which is a liquid that is heated to produce aerosol for users to inhale. E-cigarette liquid usually contains nicotine, glycerin, propylene glycol, spices and other ingredients, and has different flavors and concentrations. The quality and safety of e-cigarette liquid directly affect the experience and health risks of e-cigarettes.
The report analyzes the main drivers and constraints of China’s e-liquid market, as well as market segmentation and competition landscape. According to the report, the growth of China’s e-liquid market is mainly driven by the following factors:
Traditional tobacco consumers’ health concerns and curiosity about new products have prompted them to try or switch to e-cigarettes.
The e-liquid industry continues to innovate and optimize products, providing more diverse and personalized choices to meet the needs and preferences of different consumers.
The e-cigarette liquid industry strengthens self-discipline and regulation, improves product quality and safety, and establishes a good industry image and reputation.
The e-cigarette liquid industry has stepped up publicity and promotion efforts to expand brand awareness and influence and attract more potential and loyal users.
The report also points out some challenges and risks faced by the Chinese e-liquid market:
The health effects of e-liquids still lack sufficient scientific evidence and authoritative assessment, and there are certain uncertainties and controversies.
The e-liquid industry lacks unified standards and supervision, and there are some low-quality and non-compliant products, which damage the interests of consumers and the reputation of the industry.
The e-liquid industry is facing fierce competition from the traditional tobacco industry and other alternative industries, and needs to continuously improve its own competitiveness and differentiation advantages.
The e-cigarette liquid industry needs to pay attention to social responsibility and public interests, and avoid adverse effects on minors, pregnant women and other special groups.
The report predicts that in the next five years, China’s e-cigarette liquid market will maintain a relatively high growth rate, but it will also face more challenges and changes. The report suggests that China’s e-cigarette liquid industry should strengthen its own construction and innovation capabilities, actively cooperate with government departments to formulate reasonable regulations and policies, improve product quality and safety, expand market share and influence, and provide consumers with better services. High-quality electronic cigarette experience creates more value for the society.
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